Idea to Done :
Plan, create, + launch your online offering
WITH KELLY RAE ROBERTS
& ANDREA SCHER
Let’s distill your heart & brilliance into a gorgeous online offering.
CLASS STARTS APRIL 1ST, 2025.
What if…
• You could create a beautiful (and profitable) online offering at your own pace, with step-by-step guidance that makes the process feel approachable and achievable?
• You had all the tools, resources, and expert insights you need to bring your vision to life—right at your fingertips?
• It was fun, flexible, and completely doable, even with a busy schedule?
Have you ever looked at offerings online and thought, I could do that! Or wondered if you could?
Or maybe you’re ready to up level your current online offerings and are wondering if you could make something more profitable, more authentic, more you.
The answer is YES! And we’ll show you how.
Idea to Done
is a self-paced course designed to walk you through the entire process of creating a powerful (and profitable) online offering..
Our commitment is to guide you with clarity, ease, and joy every step of the way.
How does this sound:
* Get clear on your specific genius and distill it into a signature online offering for your people
* Use a well-tested methodology to plan, create, and successfully launch an ecourse (and use that same methodology for future courses!)
* Learn at your own pace with clear, step-by-step guidance that fits your schedule.
* Access expert insights and actionable tools to simplify the process and make it approachable.
* Enjoy lifetime access to all course materials, so you can learn and revisit them anytime, from anywhere.
Oh my gosh, yes please!
It’s time to expand your reach, radiate your
brilliance, and make money.
We are optimizing for ease.
Creating a powerful offering doesn’t have to be a heavy lift.
It doesn’t need to be overly complicated or require lots of research + new skill sets. Sometimes we just need someone to hold our hand and walk us through all the steps along the way.
We promise not to overwhelm you with content, homework and things to read. (We know your schedule is already filled to the brim).
“Kelly Rae and Andrea brought equal parts warmth and wisdom to every corner of this thoughtfully crafted course. The whole process nurtured me both professionally and personally—not only did I get exactly what I needed to develop my course, I also got full permission to authentically trust and care for myself as a teacher and a human. I’m so glad I gave myself the gift of signing up for Idea to Done, it was well worth my investment and more!”
Laurie Budlong-Morse, LMFT
www.lauriebmorse.com
The magic of this course is that it’s designed to guide you step by step.
In each video lesson, you’ll tackle a specific piece of the puzzle, with clear guidance to help you complete each stage of the process.
You’ll feel empowered and supported as you bring your vision to life, one step at a time.
This is for you if…
You are an artist, a coach, a writer (or any other type of creative creature!) who is ready to clarify and distill your creative brilliance and ideas into a unique and powerful online offering.
You’ve been putting off a project like this (perhaps due to fear, self-doubt, or perfectionism) and need help narrowing your focus and getting your project done.
You’d like to have heart-led teaching / engagement / pacing modeled for you so you can get inspired for how to teach your own course.
You want to crack the code on pricing and marketing in ways that feel authentic yet effective.
You have other ecourses or in-person classes, but you’re seeking new ways of widening your vision for a new online offering.
You crave clear, accessible guidance to navigate the process. You want a process that feels supportive, empowering, and tailored to meet you exactly where you are.
We believe in your brilliance
“This course was such a gift! I’d been dreaming of an online offering for years, and this course took it from dream to reality, in 8 weeks. So much support, information, encouragement, modeling — all with beautiful leadership and beautifully held space in a beautiful community. If something really matters to you, wrap structure and community around it — it works!”
Shana Brodnax
3birdscoaching.com
“Idea to Done is unlike every other online business course I’ve taken. It is a soul-centered approach to your business, and it helps you to not only launch your course, but to offer it in the most authentic way. This is so much more than a business course. Hands down, it is the best investment I made in my business and myself this year.”
2022 Course Participant
From Idea to Done:
Topics We’ll Cover
Part 1:
Clarity & Confidence
By the end of Part 1, you’ll know what you are offering, understand its essence and have a clear path forward. You’ll also know exactly who (and who you do not) want to reach. Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart.
Part 2:
Sales Page + Naming Your Course
We’ll take you through all the steps of creating a compelling sales page that your audience won’t be able to resist. You’ll be surprised at how joyful writing a sales page can be, like writing a love letter to your people. By the end of Part 2, you’ll have a name for your course, as well as a sales page with a “Coming Soon/Join the Interest List” call to action on your website.
PART 3:
Curriculum Mapping
We’ll walk you through what makes a compelling and engaging course while guiding you to create a thorough outline of all you want to cover in your offering. By the end of Part 3, you’ll have a clear map of your content and how best to walk your students through all that you have to share.
Part 4:
Format + Delivery options
We’ll help you determine how to deliver your content that works for YOUR personality. Whether you’re an introvert or extrovert, whether you love videos vs written lessons vs live discussions, we’ll help you find a format that feels just right for you. We’ll walk you through all the options, including types of courses, platforms, and tech solutions. At the end of Part 4, you’ll feel excited to start plugging your content into whatever delivery method you’ve chosen.
Part 5:
Tech Solutions
It’s easier than you think! We’ll share all our ease-filled tech solutions when it comes to creating videos, graphics, audio, and everything else you might want to include in your course.
Part 6:
Pricing For Worthiness
We believe in pricing for worthiness, and we’ll help you price your offering accordingly. We’ll also walk you through all the things to consider, including how to take payment, if you should offer payment installments, and more.
Part 7:
Launching & Marketing Part
We’ll walk you through an amazing menu of ideas for reaching your ideal community – the people you’d LOVE to work with. You’ll be encouraged to pick a few options that feel just right for YOU and your personality and run with them. By the end of Part 7, you’ll be surprised at the amount of people you already have access to, and some beautiful ways to make your course irresistible to them. You don’t need a large following or list, we promise.
Tenaya Amelia Wieczorek
dreamsthatspeak.com
Andrea Corp
leapandtwirl.com
Jenn Taylor
Shannon Speaks, LISW-S
nourishcc.com
Kelly Rae Roberts
I’m an artist, author, entrepreneur, mother. I’m also a social worker (MSW) and practiced as a clinical medical social worker for years before I began making art.
I’ve been running my business since 2006, and it just keeps getting better.
When it comes to online offerings, I’ve successfully launched signature ecourses, mini-ecourses, subscriptions, memberships, virtual coaching circles, ebooks, and more. Many of them have generated six-figure revenue!
I’m grateful + excited to co-lead this offering with one of my favorite people on the planet, Andrea Scher. We love to support other entrepreneur sisters by sharing the hard-won lessons we’ve learned along the way.
We know just the right constellation of women will join us to form a powerful, beautiful community of soul-driven entrepreneurs.
Andrea Scher
Andrea Scher, CPCC is an author, artist and life coach whose work is driven by her belief in the transformative power of creativity for joy and wellbeing. For nearly two decades, through her award-winning blog Superhero Journal, her Creative Superheroes podcast, and her bestselling e-courses, Andrea has thrilled others with their own power to find magic all around them.
Andrea has led thousands of women through her signature course Mondo Beyondo as well as dozens of other courses over the past 15 years.
Her new book, Wonder Seeker: 52 Ways to Wake up Your Creativity and Find Your Joy (HarperCollins) straddles the world of creativity and mindfulness – playfully inspiring readers to live more vibrant lives full of presence, joy and connection.
You can learn more about Andrea on her website or follow her on Instagram!
A few of our awesome Guest experts!
Ali Edwards
Designer, Teacher, Author
Emma Brownson
Brand Strategist, Web Designer
Dr. Leta Jussila
Teacher, Acupuncturist
Beth Kempton
Author, Ecourse producer/teacher
FAQS
When does class start?
Class officially starts on April 1st, 2025.
Starting on this date, you’ll have full access to the entire course in your online classroom. From there, you can move through the content at your own pace, allowing you to learn in a way that fits perfectly with your schedule and creative flow.
Will all the content be available at once?
Yes!
When the classroom doors open on April 1st, 2025, you’ll have full access to the entire course in your online classroom. From there, you can move through the content at your own pace, allowing you to learn in a way that fits perfectly with your schedule and creative flow.
Do I have to have an existing business/website to take this course?
All businesses start with an idea. With that in mind, all you need is an idea of something you’d like to teach or share with the world. If you don’t currently have your own business or website, that’s ok. This course will help you distill your idea into an online offering that could jumpstart your business.
When it comes to a website, it’s ideal if you have one, but if you don’t, you’re in luck! You can sell a course from Instagram, from a mailing list, from clients you see in person, etc. There are lots of ways to do this!
What if I don't know exactly what I want to teach?
We believe everyone has something valuable to share and teach. We will help you explore what you do naturally, what delights you, where your expertise and gifts live so that “what could I possibly teach” becomes “I have so much to share, where to start!” We love this quote: “The place Spirit calls you to is the place where your deep gladness and the world’s deep hunger meet.” — Frederick Buechner.
Do I need to be tech savvy to do this course?
With any new learning adventure, there will be a learning curve to go with it! We are here to help make this process much more easeful. You can create your offering to align with your skills with your comfort level.
For example, if you are overwhelmed by fancy tech, you can have your offering be a series of zoom calls without a classroom at all. We will help you get clear on all these questions.
How long can I access the content?
You’ll have access to the content forever and can use it on an ongoing basis as a template for all of your future online courses.
What is your cancellation policy?
Once class has started, we are unable to accept any cancellations.
Class starts April 1st, 2025
Reserve your spot!
Get early bird access for just $219 (regularly $250) when you reserve your spot now!
