Flying lessons: The Whole shabang
What I’ve learned in the last few years is that we can propel ourselves into living our dreams with successful creative businesses with two must haves: inspiration + tips. And that’s exactly what Flying Lessons: The Whole Shabang (Parts 1, 2 + 3 combined into one e-book) is all about. Inspiration comes from sharing the stories of our creative journeys so that we can begin to dismantle all the misconceptions of what the creative life looks like. It means getting our hearts engaged in the business side of what we do and connecting to all the layers of our creative lives – our joys, successes, and downfalls.
And then there are hugely important tips – practical information and advice that we all need to be successful. When I started my creative journey, I was surprised at how hard it was to find answers to many of my questions: How do artists sell/price/package their works? How do they build a following and an online presence? How do they create their websites? How do they deal with the fears? And later it was: How do they get published, licensed, and accepted to shows? How do they organize their time? How do they market their work and get all that press? And most importantly: How do they stay engaged with their hearts and inspiration while managing the business side of what they do?
In Flying Lessons: The Whole Shabang, you’ll receive the answers to all those practical questions and more inside a beautifully designed, highly interactive + functional PDF e-book. Combining Flying Lessons Parts 1, 2, + 3, The Whole Shabang is a whopping 205 pages and includes loads of information, personal stories of what’s worked for me (and what hasn’t worked), links, and resources that will save you boatloads of time and money in hours spent researching. I’ll give you concrete information and tips along the way so that you, too, can create your own success whether you’re a crafter, a photographer, an artist, a writer, or someone who is still learning! You’ll find musings, encouragement, practical tips and thoughtful guidance on everything from how to create an online presence to how to create a creative community to how to successfully market your business to receiving press to getting published to facing the fears that inevitably come when we push ourselves to do things we’ve never done before. We’ll discuss the ins and out of money, creating a sustainable income from our creative businesses, licensing opportunities, craft shows, and how to handle the inevitable gremlins of competition, exhaustion, and overwhelm. And, of course, we’ll dive into organization strategies that are effective and promote the idea that small steps lead to giant leaps when it comes to creating the success we’ve always envisioned. Along the way, you’ll find inspiring quotes, interviews with successful working artists, and a few excerpts from my best selling book, Taking Flight, and my detailed answers to all the questions that frequently come my way.
MORE specifically, this e-book includes:
* 205 pages of a beautifully designed and highly interactive PDF with loads of links, resources, and information that will save you enormous amounts of time (and money) spent researching your many questions. I can’t stress enough how gorgeous this e-book is as well as highly functional and interactive with internal links, external links, and an entire appendix dedicated to resources just for you! Once downloaded, this e-book is yours forever.
* How to create an online presence specifically via blogging and why this, more than anything else you do, is crucial to the success of your creative business/online presence. I share many details on the ins and outs of how to create a blog, the secret ingredients to a successful blog, and surefire ways to get traffic to that blog.
* How to expand your online presence with websites and social networking, including the specific ins and outs of how to create, how to improve, and the secret ingredients to using them effectively in order to grow your creative biz and online traffic. If you think you have to hire a fancy designer to get an effective website, think again!
* Effective strategies on how we can begin to face our fears as we reach for our creative biz dreams. I share what my own fears have looked liked and the ways I’ve learned to push through.
* Valuable tips + tricks on networking, the importance of creating community and how to build long lasting creative allies – this is absolutely essential to our personal and creative biz growth.
* Inspiring, in-depth interviews with blogging superstar Holly Becor of décor8 and mixed media rockstar Claudine Hellmuth who share their own secrets and specifics on how they’ve grown their online audience to expand their businesses.
* The ins and out of copyright law, how to protect your work, and how to handle folks who are replicating your work.
* An entire section on why inspiration + passion + commitment are absolutely key to creating a successful creative business. I’ll share my own story of how I unearthed that inspiration/passion/commitment and how the same is possible for you.
* Effective marketing strategies that will help you get the word out about your creative biz, including detailed information on how to use print media, newsletters, advertising, online venues, and more.
* Specific strategies for selling on etsy and other online marketplaces, including tried and true tips and secrets on how to get more traffic to your online shop, effective ways of styling, photographing, and packaging your goods.
* The ins and outs on how to effectively price your work which is vitally important.
* How to make prints to sell of your artwork. I share all my secrets and how to’s, including scanning, printing, which paper to use, how to ship prints, etc. I share which mattes I use, which mailers I use, and more.
* Specific strategies for selling your work offline, including detailed information on how to sell your work via wholesale, at boutiques, and craft shows.
* The ins and outs of how to get press and how to get published, including in depth interviews with Christen Olivarez (editor-in-chief of Stampinton/Somerset Magazines) and Tonia Davenport (acquisitions editor for North Light books – the same publisher who published my book)
* In depth discussion on licensing, including what to consider, how to find manufacturers to license your products, licensing shows, licensing agents. I share my own experience with licensing and everything I’ve learned along the way. This section also includes two detailed interviews with two artists (Jessica Swift + Mati Rose) who share everything they know about what’s worked for them in the licensing industry, including how they work with manufactures, how they manage licensing shows, licensing agents, etc.
* How to diversify your creative biz income with other opportunities such as teaching opportunities, blog sponsorships, affiliate programs, and more.
* Effective and detailed strategies for managing your time and actualizing your goals, including how to take your goals and effectively break them down into small doable steps that are then scheduled accordingly. I share my personal strategy (and give you a behinds the scenes look at my calendar) on how I schedule my small steps all the way through until the goal has been accomplished. This is key to your creative biz success. It’s all about strategy and scheduling and I share everything I’ve learned on the matter.
* Ways to embrace the creative biz journey, including recharging your soul, handling competition, burnout, as well as everyday ways to celebrate the journey.
* Personal stories of what’s worked for me, and what hasn’t worked for me as I grew my own creative biz. I go into detail regarding everything I’ve learned along the way, and answer, in detail, all the questions that frequently come my way on all the above topics.
Whether you’re a beginner, an accomplished artist or crafter, or somewhere in between, this e-course is for anyone who wants to start or grow their creative business.
MORE SPECIFICALLY:
* Anyone interested in how to create an online presence that will benefit their creative business and increase traffic to their websites and online shops. If you already have a blog/website, great! You’ll still learn a lot. This course is also for anyone who doesn’t have a blog, website and/or social networking accounts but are eager to jump in with a focus of growing their creative business.
* Anyone interested in how to effectively use social networking (flickr, twitter, facebook, etc) to promote their creative business.
* Anyone with dreams of growing their creative business in order to financially supplement (or possibly replace!) their full/part time jobs.
* Anyone with a creative business idea or dream who needs the practical tools and small steps to make that dream a reality.
* Anyone interested in how to create a variety of income from their creative business, including blog sponsorships, teaching opportunities, licensing deals, wholesale accounts, and other means of creative/smart income.
* Anyone needing inspiration and gentle nudges of confirmation that we must listen to the whispers of our lives calling us to begin, to create, and acknowledge the dreams tugging on our hearts.
* Anyone needing practical, concrete tips and information on how to market and promote their blogs/websites/shops in online world with the goal of increasing traffic to their sites
* Anyone interested in how to create a true blue community of artists, both for personal and creative business growth.
* Anyone needing tried and true tips on how to get press and how to get published in your favorite publications. Have big dreams of writing a book? We’ll discuss that too!
* Anyone needing advice on how to push through the fears that are inevitable along the creative journey.
* Anyone needing effective strategies for time management and ways to organize and implement their goals, one by one.
“Holy Moly, Kelly! Thank you for being so generous and thorough in everything you are covering! I’ve taken several e-courses and read many e-books, but this is by far the most practical and actually makes me feel like I can do it. Awesome.”
“I cannot thank you enough for this wonderful content and the fact that it was not just informative, but that you, yourself, Kelly Rae, came shining through, making it all so personal. This is the most amazing, WORTH IT content I have ever read.”
“Holy Camoly. Where in the world could we find all this info in such a short time, from someone who KNOWS? It would have taken me a LIFETIME…thank you so much Kelly Rae!”
“This content has been a catalyst in helping me to see exactly where I want to take my creative business. Before I felt like I was floundering around in uncertainty and fear. Now I really believe that I can make my artsy dreams a reality! You have given me the resources, tools, and knowledge to take my creative business to places I thought were only open to a chosen few.”
“Kelly Rae, this is generous…. and I mean GENEROUS amount of info and insight you are showering upon me! Thank you!”
“I am blown away by all the work you have put into this Kelly. WAY BEYOND what I expected.”
“I am absolutely floored at the empowerment you are giving me Kelly. I dont think I have ever felt as confident as I do now.”
“This content has been beyond helpful. You’ve answered every single question that had been circling my brain for months, and now I feel so much better prepared to get my creative biz up and running. Thank you!”
“I have struggled so long on my own as an artist, succumbing to the fear over and over. Marketing, follow through, and consistency have been the biggest challenges. Now I feel as though I have a mentor, cheering me on and laying out the steps one by one. There’s only one direction to go from here!! Thank you Kelly Rae for your generosity of spirit!”
“I cannot believe how much you have covered, the depth and quality of each lesson, and how many ‘tools’ I now have to enable me to soar! Thank you so much Kelly for your generosity, for gifting us with your wisdom.”
“This information is SO, SO helpful. I feel like I’m reading a letter from my biggest fan / supporter / friend / mentor – I can’t thank you enough.”
“I’ve taken many workshops and without a doubt your content has far surpassed any of them in terms of you giving us your heart and practical information to use. I’ve been a photographer while holding down a part-time job for awhile and just haven’t had the guts (fear?) to take it to the next level. This content has helped me realize “What am I waiting for?” I’ve got a logo concept going, next is a website redesign and finally to get a blog going. I now know I can do it to. I feel ready. Thank you!”
“You’ve covered topics that I have long wondered about, but didn’t know how to do or where to go for answers. Thank you for your generosity in sharing.”
“I never dreamed that tips on hot to grow my creative business would be so deeply touching and awaken inspiration that I never knew was asleep.”
“This content has helped me with so many things, from mental clarity, to organizational skills, to technical details to reconnection with my spiritual path and growth… This was worth SO much more than what I paid in terms of the growth it inspired in me.”
“Flying Lessons was fantastic. You went above and beyond. I have taken many classes/workshops but not one of them could even come close to the information/content you shared.”
“I am in possibility heaven!”
“The content totally exploded my mind and continues to push me into all new places…Kelly is generous beyond belief. I wish I’d “met” Kelly when I was a fledgling business woman and yet there were still volumes to learn from her rich content. What I have learned is helping me to prioritize my creative business and stay true to my creative spirit.”
Sign me up! how much is it?:
It’s $140 for 205 pages of beautifully designed content built into an highly functional and interactive PDF – a reasonable investment for the long term success of your creative biz. Once downloaded, you will have it forever to refer to as your creative biz continues to grow and grow. Because of the nature of e-books (once you download it, it’s yours forever), all sales are final.
I’m ready! how do I purchase and download the e-book?
It’s super simple. Click on the “buy now” button below. You will be directed to paypal to pay for the PDF. Once you’ve paid for it via Paypal, an email will be immediately and automatically sent to your email address (the same one you used at Paypal) with a link to download the PDF (it’s about 18 mb and will take less than a minute to download). That’s it! It’s very very easy and immediate.
other e-books in the flying lessons series:
Not quite sure you need The Whole Shabang, but perhaps just certain sections? Then head on over here where you’ll find information on Flying Lessons: Parts One, Two, and Three!
Q: Will I be able be able to keep the PDF forever?
A: Yes, once you download it, it’s yours forever. Be sure that you download it to the computer where you want to store it (ie, your home computer, not your work computer). Also, be sure that you know where downloaded documents “go” on your computer so that once it’s downloaded, you can easily find it on your computer.
Q: Do I need special software to read the e-books on my computer?
A: I would recommend reading it with Adobe Reader which is free to download. You don’t HAVE to have Adobe Reader – any software on your computer that can read PDF’s will work.
Q: I love your book. Do you repeat any of the content of your book in these e-books?
A: I do share some excerpts from my book, Taking Flight, but please rest assured that although I do cover some topics in my book (like addressing fears, etc), the absolute majority of the content of these e-books are not covered in the book. And the topics that are addressed in the book (like fears) are expanded upon with new content.
Q: I think I’d rather wait to take your Flying Lessons e-course. When will you be offering it again?
A: I usually run the e-course about once a year, though I can’t guarantee when I’ll offer it again due to an always changing workload of projects. That’s exactly why I decided to offer the e-course content in e-book formats – because I knew I wouldn’t be able to run the e-course on a regular basis.
